The Bachelor of Business Administration (BBA) Distance Learning Program
The BBA (ODL) program is designed to impart knowledge and understanding of the basics of management. The program equips students seeking a career in management with the required orientation, skills and pathway to the MBA.
Our Legacy & Experience
The BBA Program brings together:
- ICFAI’s legacy of over 30 years of academic excellence in management education
- Two decades of vast experience in Open & Distance Learning and e-Learning for Management programs
- Contemporary 21st century Technological tools for effective and ease of learning.
Program Structure
| Year | Semester 1 | Semester 2 |
| Year 1 | Principles of Management | Introduction to Psychology |
| Marketing Management - I | Marketing Management - II | |
| Introduction to Information Technology | Database Management System | |
| Business Communication | Business Report Writing | |
| Business Economics | Macro Economics | |
| Financial Accounting - I | Financial Accounting - II | |
| Business Statistics | Disaster Management | |
| Environmental Studies | Introduction to Entrepreneurship and Family Business Management | |
| Year 2 | Semester 3 | Semester 4 |
| Human Values and Professional Ethics | Human Resource Management | |
| Indian Financial System | Operations Management | |
| Soft Skills | Project Management | |
| Financial Management - I | Financial Management - II | |
| Organizational Behavior | Quality and Productivity Management | |
| Mercantile Law | Management Accounting | |
| Business Research Methods | Company Law and Taxation | |
| Quantitative Business Modelling | Business Strategy | |
| Year 3 | Semester 5 | Semester 6 |
| Principles and Practices of Banking | Supply Chain Management | |
| Financial Markets and Services | Derivatives and Risk Management | |
| Advertising and Sales Promotion | Security Analysis and Portfolio Management | |
| Sales and Distribution Management | Digital Marketing | |
| Leadership and Change Management | Services Marketing | |
| Training and Development | Recruitment and Selection | |
| Project Work | Compensation Management |
The program has 46 subjects including project work totalling 136 credits spread over 6 semesters (3 years).
Project Work
The Project work under Semester V is an integral part of the program. Student are expected to utilise this opportunity to relate the theoretical aspects of business learnt in the program with actual practice by involving or associating themselves in study of any sector of the economy exploring different players in a particular industry, their business strategies and operations and how business challenges pertaining to survival, profitability, growth and diversification are addressed during the life cycle of respective enterprises.
Learning Methodology
- The methodology is primarily based on self study.
- The University facilitates the learning process by providing Self Learning Material (SLMs) in form of books.
- Regular academic support through interactive sessions between faculty and students.
- Counselling sessions for academic guidance and query clarification.
- Candidates should have proficiency in use of Information and Communication Technologies (ICT) for enhanced learning experience.
Academic Evaluation
- Students are required to successfully complete 46 subjects totalling 136 credits spread over 6 semesters to qualify for the degree.
- Student evaluation is based on continuous assessment through assignments that contribute 30% of overall weightage and End Semester Examinations , which will carry 70% weightage.
- The End Semester Examinations are conducted in Computer Based Testing at University Hq. and Study Centres.
- Performance in the examination is indicated in grades.
Award of Degree
On successfully completing the program, students will be awarded the Bachelor of Business Administration (BBA) Degree.